- TRAINING DOG®
OUR METHOD
A different way of understanding dogs
Dog training is often associated with teaching commands
Sit! Stay! Down!
While these skills certainly have their place, we believe lasting behavioural change comes from something much deeper
At Training Dog®, we don’t simply teach dogs what to do
We help them understand how to live calmly and confidently alongside people
Our approach is based on communication, trust, consistency and leadership rather than endless repetition or relying solely on treats
The result is a dog that makes better choices because they understand the world around them, not simply because they’re following instructions
WHY OUR METHOD IS DIFFERENT
Over the years, we’ve worked with dogs of every breed, age and background
From energetic puppies to rescue dogs, from family pets to dogs with complex behavioural challenges, one thing became clear:
There is no single exercise that fixes every problem
Every behaviour has a reason
Every dog has a different personality
Every owner has different expectations
That’s why the Training Dog® Method was developed
Rather than following a rigid formula, our method provides a structured framework that allows us to understand each dog as an individual while applying the same clear principles to every case
It is a modern, practical approach built around how dogs naturally communicate, learn and interact with the world
BUILT ON REAL-WORLD EXPERIENCE
The Training Dog® Method wasn’t created in a classroom
It has been developed through years of practical work with thousands of dogs living in one of the busiest cities in the world
Our trainers work daily with dogs surrounded by traffic, parks, cafés, children, cyclists, wildlife and countless distractions
If a dog can remain calm and responsive in London, they can usually succeed almost anywhere
This real-world experience has shaped a method that is practical, realistic and designed for everyday life rather than controlled training environments
THE TRAINING DOG PILLAR
A Clear System, Real Results, Lifelong Bond
At the heart of our work is the Training Dog® Pillar, a proven, structured method developed over years of real-world success with dogs of all breeds, ages, and backgrounds. This isn’t just dog training, it’s a complete transformation built on seven essential foundations:
Mindset – The foundation of everything. You will be shown how to see your dog from a different perspective and see them exactly as a dog, understanding their needs for acceptance and protection. A calm, focused, and confident mindset sets a safe ladder to start the journey
Bond – We create a deep, joyful engagement to develop trust and understanding, where your dog wants to listen, not just obey
Pack Mentality – Your dog learns to stick close to you and respect you as their natural guide, even in a busy city, developing belonging and feeling your authority in making decisions
Leadership – Through calm confidence and consistency, you become the figure your dog respects and follows, along with your guidance, setting clear boundaries and rules through a clear structure
Connection – Beyond obedience, rooted in empathy, tolerance, and consideration, we help build an emotional bond
Communication – Using more senses at our disposal, we teach you and your dog a shared language of clear cues and consistent expectations through vocal, visual, and lead cues
Relationship – The ultimate goal, a balanced, respectful, and harmonious relationship that brings out the best in both of you, with clarity and loyalty
At the top of it all stands the Training Dog® logo, our symbol of identity, transformation, and success. It represents what’s possible when a dog and their human truly understand each other.
This pillar-based method is what makes our work different, and what makes your results last
- Individual approach
Every dog is an individual, before a breed or a canine. Every dog is different with its unique personality and character
- Positive method
Positive reinforcement makes your dog balanced, happy to learn and to please you, as you want loyalty and not fear
MORE THAN OBEDIENCE
We don’t aim to create dogs that simply obey commands like robots
We aim to create dogs that are emotionally balanced, socially confident and able to make good decisions
Our training focuses on understanding behaviour rather than simply controlling it
Because when owners understand why a behaviour happens, changing it becomes far easier and much more rewarding
MEET THE FOUNDER
My name is Lorenzo Barichella, founder of Training Dog®
Originally from Milan, Italy, I’ve been living and working in West London for over a decade
Throughout my career, I’ve dedicated my work to understanding how dogs naturally communicate and how owners can build stronger relationships through clarity, consistency and trust
Together with a trusted team of experienced trainers and behaviour specialists, we’ve helped countless dogs and their owners overcome behavioural challenges using the Training Dog® Method
Our clients include families, first-time dog owners, rescue dogs and even celebrities and high-profile individuals
Regardless of who you are, our mission has always remained the same:
To make professional dog training accessible, practical and affordable for everyone
Since then, we’ve worked with him on two more occasions: once during the socialisation period and again to address a resource guarding issue with food. Each time, we’ve come away feeling confident and reassured. Lorenzo takes the time to thoroughly assess each situation, offers hands-on guidance during the session, and always follows up with a detailed email outlining the next steps and a summary of everything discussed.
It’s clear that he has a wealth of experience working with all kinds of dogs and behavioural challenges. He has a calm, kind, and gentle approach—yet knows exactly when to be firm. We highly recommend Lorenzo as a dog trainer and behaviourist.
I have a maltese (called Coco) who would always pull when walking on a lead. She would also bark whenever she sees another dog or when she sees people passing by the window. I tried so many things but nothing worked. After just 5 minutes with Lorenzo walking Coco, she's a changed dog! I couldn't believe it.... She was walking nicely with a loose lead and wasn't pulling forward when I was ahead of her or when she saw another dog in front of her.
Lorenzo truly loves dogs and more importantly he understands them. He is able to explain to me why Coco behaves the way she does and what I should be doing instead to change her behaviour. He has truly educated my husband and I on the foundations of being a leader to Coco and creating a successful relationship between Coco and us. He has also provided us with written advice on what we can do when we encounter certain scenarios e.g. excessive barking etc.
I left it a week before leaving my review as I wanted to see how Coco was after one consultation with Lorenzo - she has been walking well on a lead and she is overall much calmer and well behaved.
If you are struggling with any unwanted behaviours (no matter small or big) in your dog, I highly recommend booking a session with Lorenzo - you won't regret it!! I wish I booked one with Lorenzo sooner, I really can't recommend him enough - thank you so much Lorenzo!
He is kind, calm but firm & uses positive reinforcement which obviously works. He’s clearly loved by so many dogs in the park who run up to him to say hello and my dog respected him immediately.
Lorenzo has provided lots of other tips and techniques that make for a very happy dog and has been supportive in helping us implement them. I have nothing but great things to say!
I would definitely recommend him if you are getting a puppy because he can start training on day one so that as the dog gets older there are no behaviour issues. Or if you have an older dog that needs correction I’m sure he is great with that too.
We cannot recommend Lorenzo more, he is excellent! After three weeks our puppy is already better trained than any of our past dogs ever were.
TRAINING THAT FITS YOUR LIFESTYLE
Our one-to-one sessions are available across West London, including Kensington & Chelsea, Fulham and Belgravia
For owners living outside our service area, we’ve also developed online training programmes based on the same exclusive Method and Training Dog® Pillar
(Click for Details)
This allows dog owners anywhere to follow the same structured approach used by our trainers, as if they had a professional dog trainer guiding them at home
IS OUR METHOD RIGHT FOR YOUR DOG?
Whether you have a young puppy, an adolescent dog, a rescue dog or an adult struggling with behavioural issues, the principles behind the Training Dog® Method remain the same
Every programme is adapted to the individual dog, but the goal never changes:
To create a calm, confident and well-balanced companion that understands how to thrive in everyday life
IS OUR METHOD RIGHT FOR YOUR DOG?
Whether you’re looking for one-to-one training, residential training or online guidance, we’re here to help you build a better relationship with your dog
Book a consultation today and discover how the Training Dog® Method can transform everyday life with your dog
- Have any questions? Get in touch using the form below