- DOG LICENCE™
YOUR DOG'S INSTRUCTION MANUAL
You love your dog. You want to do everything right. But sometimes…
You’re not quite sure what “right” looks like
DOG LICENCE™ is your calm, clear guide through every stage
A lifetime video manual to guide you from puppy to senior, calmly and responsibly
From the first night home to their senior years, so you never feel lost or overwhelmed again
DOG LICENCE™ was created from over a decade of professional experience by Lorenzo Barichella, Dog Trainer & Behaviour Specialist in Kensington, London
- 10+ years training dogs in Central London
- IMDT Career as a Dog Trainer certification
- Dog First Aid certified
- Member of the National Register of Dog Trainers and Behaviourists
Recommended by selected breeders and dog professionals across the UK
Bringing a dog into your life is a beautiful responsibility
And it’s normal to feel unsure about what to do, especially at the beginning
DOG LICENCE™ exists so you’re not left guessing
It guides you through the early stages of puppyhood, helping you raise your dog the correct way, preventing future issues and unwanted behaviours before they develop
It’s also a valuable support if you’ve welcomed an adult dog into your life, giving you clarity, structure and direction to build balance and trust from where you are now
This is not about perfection, it’s about knowing you’re doing the right things, in the right way, at the right time
WHAT DOG LICENCE™ IS
You’ve probably noticed: there’s no shortage of dog training advice online
YouTube has thousands of videos. Instagram has countless ‘experts’. Google returns millions of results
The problem isn’t finding information, it’s knowing which information to trust, in what order, and how it all fits together
That’s where DOG LICENCE™ is different
It’s not scattered tips. It’s not conflicting opinions
It’s a complete, professionally designed system that connects everything together, so every action you take builds on the last, and nothing contradicts anything else
Think of it as the difference between random recipes on Google and a structured cooking course from a Michelin-starred chef
Both have information. Only one gives you mastery!
The sooner you start, the easier everything becomes
Why wait to have the support you need?
WHY DOG LICENCE™ IS DIFFERENT
It’s a professionally designed yet user-friendly programme that connects everything together, so guidance becomes feasible, consistent and easy to apply in real life
It helps you understand:
how dogs think and learn
how behaviour is created and reinforced
how everyday actions shape long-term outcomes
how to build calmness, trust and cooperation at home
So life with your dog becomes clearer, more balanced and more enjoyable for both of you
WHY THIS APPROACH WORKS
WHY MOST DOG TRAINING FAILS
(And why DOG LICENCE™ works differently)
YouTube videos: Contradictory, confusing, no structure
DOG LICENCE™: One clear method, step-by-step
Random tips: Fix one thing, break another DOG LICENCE™: Everything works together systematically
“Quick fixes”: Work today, fail tomorrow DOG LICENCE™: Builds lasting foundations
Generic advice: Doesn’t fit YOUR dog DOG LICENCE™: Adaptable to all breeds and temperaments
When you have a complete, tested framework, not scattered advice, progress becomes natural, sustainable, and actually enjoyable
WHAT YOU GET
Immediate access to:
108 practical video lessons
clear explanations, without confusion or fluff
real-life situations, not abstract theory
guidance you can apply immediately
DOG LICENCE™ is a lifetime resource
This means you don’t just buy access to what exists today, but you will also benefit from future bonus content and new videos added to the programme over time, without paying anything extra
You can:
watch at your own pace
revisit any topic whenever you need
rely on DOG LICENCE™ as a long-term reference throughout your dog’s entire life
DOG LICENCE™ is always there when questions arise, not just at the beginning
WHAT YOU WILL LEARN STEP-BY-STEP
- WHAT’S A DOG OWNER’S MINDSET?
- WILL YOU BE ABLE TO CONTROL YOUR DOG?
- WHAT TYPE OF DOG SUITS YOUR LIFESTYLE?
- WHAT DOES MOTIVATE YOUR DOG?
- HOW DO YOU ENGAGE YOUR DOG?
- HOW SHOULD YOU GIVE TREATS?
• Congratulations, you’ve got a puppy! And now what?!?
• HOW QUICK IS PUPPY TIME?
• DO YOU WANT YOUR PUPPY TO BECOME A FRIENDLY DOG?
• WHEN IS THE RIGHT TIME TO START SOCIALISING?
• HOW CAN YOU RE-ASSURE YOUR PUPPY?
• WHAT TO DO WITH YOUR PUPPY WHEN HAVING VISITORS AT HOME?
• WHAT TO FEED YOUR NEW PUPPY? HOW MUCH FOOD?
• WHEN IS THE BEST TIME FOR FEEDING YOUR DOG?
• HOW MANY TIMES TO FEED YOUR DOG?
• HOW OFTEN SHOULD YOU INSPECT YOUR DOG?
• HOW CAN YOU FIND PEACE OF MIND WITH A PET PLAN?
• HOW SHOULD YOU TOILET TRAIN YOUR PUPPY?
• A SECRET RECIPE FOR A SUCCESSFUL AND QUICK HOUSE TRAINING
• HOW CAN YOU CHOOSE YOU DOG’S BED?
• SHOULD YOU USE AN INDOOR CRATE FOR YOUR PUP?
• HOW CAN YOU TEACH YOUR DOG TO USE AN INDOOR CRATE?
• WHAT SHOULD YOU DO ON THE FIRST WALK WITH YOUR PUPPY?
• HOW CAN YOU TEACH YOUR DOG TO BECOME PART OF THE PACK?
• HOW CAN YOU TEACH THE RECALL WITH A NICE GAME?
• HOW CAN YOU SOCIALISE YOUR PUPPY WITH CONFIDENCE?
• WHAT CAN YOU DO WHEN YOUR PUPPY REFUSES TO WALK?
• SHALL I GET MY DOG NEUTERED?
• WHAT SHOULD YOU DO WHEN RE-HOMING A DOG?
• HOW CAN YOU HELP YOUR NEW DOG TO SETTLE IN?
• WHAT SHOULD YOU DO AFTER YOUR NEW DOG SETTLED DOWN?
• HOW CAN YOU TEACH YOUR DOG TO DEVELOP THE BITE INHIBITION?
HOW CAN YOU SOCIALISE AN ADULT DOG?
• Food & Chews
• Authority & Hierarchy
• Separation
• Danger & Protection
• Boundaries on walks
• Fun & Exercise
• HOW SHOULD YOU GIVE FOOD & CHEWS?
• HOW CAN YOU SET AUTHORITY AND HIERARCHY WITH YOUR DOG?
• WHAT CAN YOU AVOID MAKING YOUR DOG BECOME ANXIOUS IN YOUR ABSENCE?
• HOW CAN YOU TEACH YOUR DOG TO DEAL WITH DANGER AROUND THE PROPERTY?
• HOW SHOULD YOU WALK YOUR DOG?
• HOW CAN YOU KEEP YOUR DOG ENGAGED TO YOU?
• WHAT DO YOU KNOW ABOUT THE IMPORTANCE OF NEUTERING AND SPAYING?
• WHY SHOULD YOU SPAY YOUR FEMALE DOG?
• WHY SHOULD YOU NEUTER YOUR MALE DOG?
• WHAT WILL NEUTERING NOT DO?
• WHAT AGE SHOULD YOUR DOG BE NEUTERED?
• WHO IS YOUR DOG? HAVE YOU EVER WONDERED ABOUT IT?
• HOW CAN YOU AVOID LETTING YOUR DOG WALK YOU?
• HOW CAN YOU RESPECT THE ENVIRONMENT DURING WALKS WITH YOUR DOG?
• WHAT CAN YOU DO IF YOUR DOG NEEDS FIRST AID?
• HOW CAN YOU TEACH YOUR DOG TO USE TRANSPORTATIONS?
• HOW CAN YOUR DOG BUILD A SAFE RELATIONSHIP WITH CHILDREN?
• HOW SHOUD YOUR DOG MEET OTHER DOGS?
• CAN YOU IMPOSE YOUR DIET ON YOUR DOG?
• HOW CAN YOU UNDERSTAND YOUR DOG?
• DO DOGS REALLY FEEL LOVE?
• WHY SOME DOGS HUMP EACH OTHERS EVEN BEING NEUTERED MALES OR FEMALES?
• DO DOGS FEEL GUILTY?
• DO DOGS SWEAT?
• WHAT TRAINING TOOLS SHOULD YOU HAVE?
• COLLAR
• LEAD
• Slip lead
• Metal Chain lead
• Long Recall Lead
• Safety line
• POOP BAGS
• FAVOURITE TOY
• TREATS
• WHAT OTHER TRAINING EQUIPMENT SHOULD YOU CONSIDER?
• WHISTLES
• TREATS POUCH
• SQUEAKY BALLS
• TOYS
• FIRST AID KIT
• MUZZLE
• SHOCK COLLAR?!?
- HOW CAN YOU TEACH YOUR DOG TO SHARE EYE CONTACT?
• HOW CAN YOU TRAIN YOUR DOG TO CONTROL IMPULSE AND INSTINCT?
• WHAT EXERCISE TO INCREASE IMPULSE CONTROL?
• HOW CAN YOU TRAIN YOUR DOG TO IGNORE FOOD FOUND ON PAVEMENTS?
• HOW CAN YOU TEACH YOUR DOG TO RECOGNISE A BOUNDARY?
- WHICH ARE THE MAIN BASIC CUES?
- SIT
- LIE DOWN
- LIE DOWN OR SIMPLY DOWN
- LIE DOWN OR DOWN
- STAND
- STAND OR STAND-UP
- STAY
- STAY OR WAIT
- STOP
• EVERYTHING WAS SO PERFECT, UNTIL ONE DAY…
• WHAT IS DISOBEDIENCE?
• ACTIVE DISOBEDIENCE
• PASSIVE DISOBEDIENCE
• POOR RECALL
• POOR RECALL (WHEN YOUR DOG LEARNS TO IGNORE YOU)
• BASIC RECALL PROGRAMME
• WHAT CAN YOU DO IF YOUR DOG BECOMES PROTECTIVE AND TERRITORIAL?
• PROTECTIVE AND TERRITORIAL BEHAVIOUR PROTOCOL
• WHAT CAN YOU DO IF YOUR DOG BECOMES DOMINANT OR AGGRESSIVE?
• WHAT CAN YOU DO IF YOUR DOG BARKS EXCESSIVELY?
• WHAT CAN YOU DO IF YOUR DOG PULLS ON THE LEAD?
• HOW CAN YOU CORRECT A HEAVY PULLER?
• HOW CAN YOU REHAB YOUR DOG WHEN AFFECTED BY SEPARATION ANXIETY?
• TREATMENT FOR SEPARATION ANXIETY DISORDER
• WHAT TO DO IF YOUR DOG DEVELOPS RESOURCE GUARDING INSTINCT?
• EMOTIONAL SHOCK PROTOCOL
• WHAT CAN YOU DO IF YOUR DOG FREAKS OUT BECAUSE OF LOUD NOISES?
- HOW CAN YOU CALCULATE YOUR DOG’S AGE?
- HOW SHOULD YOU DEAL WITH AN ELDERLY DOG?#
- HOW CAN YOU BE PREPARED TO LET YOUR DOG GO WHEN IT IS THE TIME?
- A NEW DOG IS WAITING FOR YOU AND YOUR OLD DOG WILL BE HAPPY WITH YOUR DECISION
WHO DOG LICENCE™ IS FOR
DOG LICENCE™ is for you if:
you care about raising a calm, balanced dog
you want to do things properly, not randomly
you value professional, experience-based guidance
you prefer understanding over quick fixes
It’s suitable for puppies, adolescent dogs and adult dogs, because good guidance is always relevant
Every day without clear guidance is another day of confusion and potential bad habits forming
Start with clarity today
COMMON QUESTIONS
You can, but you’ll spend hours searching, watching contradictory videos, and trying to piece together a plan. DOG LICENCE™ gives you a tested, structured system in one place. Think of it as the difference between scattered recipe videos and a professional cookbook.
Yes. While breeds have different drives and temperaments, the core principles of communication, structure, and behaviour management are universal. DOG LICENCE™ includes breed-specific guidance where relevant, but works for all dogs.
Not at all. DOG LICENCE™ includes extensive sections on rehabilitating adult dogs and addressing existing behaviour issues. Many owners join us AFTER problems have developed, and see real progress.
For most everyday situations, no. DOG LICENCE™ is comprehensive. However, for severe aggression, extreme anxiety, or medical issues, we always recommend working with a local professional alongside the video manual.
MEET YOUR TRAINER
DOG LICENCE™ was created by Lorenzo Barichella, professional dog trainer with over 10 years of experience and founder of Training Dog®
Based in central London, Lorenzo works with private families, high-profile clients and professionals who value calm, structure and long-term results
This video manual reflects the same principles used in real-life work, clear guidance, consistency, and respect for the dog-human relationship
DOG LICENCE™ is my way of helping dogs and their owners build safer, happier lives together, before things go wrong
Too often, problems start with confusion, and end with fear, injuries, or dogs paying the highest price.
This programme exists to prevent that, by giving owners clarity, confidence and the joy of truly understanding their dog“
Lorenzo Barichella
Founder of Training Dog®
5.0 Google Rating
These reviews reflect my professional training — the same expertise behind DOG LICENCE™
Since then, we’ve worked with him on two more occasions: once during the socialisation period and again to address a resource guarding issue with food. Each time, we’ve come away feeling confident and reassured. Lorenzo takes the time to thoroughly assess each situation, offers hands-on guidance during the session, and always follows up with a detailed email outlining the next steps and a summary of everything discussed.
It’s clear that he has a wealth of experience working with all kinds of dogs and behavioural challenges. He has a calm, kind, and gentle approach—yet knows exactly when to be firm. We highly recommend Lorenzo as a dog trainer and behaviourist.
I have a maltese (called Coco) who would always pull when walking on a lead. She would also bark whenever she sees another dog or when she sees people passing by the window. I tried so many things but nothing worked. After just 5 minutes with Lorenzo walking Coco, she's a changed dog! I couldn't believe it.... She was walking nicely with a loose lead and wasn't pulling forward when I was ahead of her or when she saw another dog in front of her.
Lorenzo truly loves dogs and more importantly he understands them. He is able to explain to me why Coco behaves the way she does and what I should be doing instead to change her behaviour. He has truly educated my husband and I on the foundations of being a leader to Coco and creating a successful relationship between Coco and us. He has also provided us with written advice on what we can do when we encounter certain scenarios e.g. excessive barking etc.
I left it a week before leaving my review as I wanted to see how Coco was after one consultation with Lorenzo - she has been walking well on a lead and she is overall much calmer and well behaved.
If you are struggling with any unwanted behaviours (no matter small or big) in your dog, I highly recommend booking a session with Lorenzo - you won't regret it!! I wish I booked one with Lorenzo sooner, I really can't recommend him enough - thank you so much Lorenzo!
He is kind, calm but firm & uses positive reinforcement which obviously works. He’s clearly loved by so many dogs in the park who run up to him to say hello and my dog respected him immediately.
Lorenzo has provided lots of other tips and techniques that make for a very happy dog and has been supportive in helping us implement them. I have nothing but great things to say!
I would definitely recommend him if you are getting a puppy because he can start training on day one so that as the dog gets older there are no behaviour issues. Or if you have an older dog that needs correction I’m sure he is great with that too.
We cannot recommend Lorenzo more, he is excellent! After three weeks our puppy is already better trained than any of our past dogs ever were.
You don’t need to figure everything out on your own
DOG LICENCE™ is here to support you, so your dog can grow with clarity, balance and trust, and you can enjoy the journey with confidence and peace of mind
YOU'RE ONE STEP AWAY FROM CLARITY
Right now, you have a choice:
Continue piecing together advice from random sources, hoping you’re doing the right thing…
Or start today with a proven, structured system that’s guided hundreds of UK families to calm, balanced dogs
✓ 108 professional video lessons
✓ Lifetime access with future updates
✓ Support from puppy to senior years
✓ Covers every common behaviour issue
ONE-TIME INVESTMENT: £107
(Less than a single private training session)
EXCLUSIVE DISCOUNT: If your breeder or pet professional gave you a code, enter it below to save £10 — just £97 total for lifetime guidance
Secure checkout • Instant access • Your dog deserves this
GET LIFETIME ACCESS NOW
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