Walking your dog should feel calm and controlled.
Instead, many walks become frustrating and difficult.
This usually happens because the dog has learned to take the lead.
Dogs naturally move towards what interests them.
If there is no structure, they will:
Over time, pulling becomes normal behaviour.
Many owners try to fix this by reacting physically.
For example:
This often creates more resistance.
Walking is not just movement.
It is communication.
What matters is:
Your dog needs to follow your lead, not the environment.
This is where most people struggle.
Because the difference is in how consistently you guide the walk.
Small inconsistencies reinforce the problem.
Inside DOG LICENCE™, walking is broken down step by step, showing exactly how to guide your dog in real-life situations.
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